This world-wide competition was a rebranding challenge for the entire island of Failaka, off the coast of Kuwait. The exercise was thorough- from researching the target audience, creating a new history for the island, creating architectural and environmental intentions to graphic systems that applied to the island’s own line of charter jets to water bottles.

Working with an internationally based team of architects and designers, I contributed research, branding, print design and packaging design.

This world-wide competition was a rebranding challenge for the entire island of Failaka, off the coast of Kuwait. The exercise was thorough- from researching the target audience, creating a new history for the island, creating architectural and environmental intentions to graphic systems that applied to the island’s own line of charter jets to water bottles.

Working with an internationally based team of architects and designers, I contributed research, branding, print design and packaging design.

A multicultural lifestyle center in Fremont needed a tenant criteria book that helped new tenants understand the goals and values of the management. The tenant criteria was designed to be clear and simple, but with a strong design that inspired and challenged tenants to adopt the upscale, multicultural brand.

In addition to branding for the new suite of youth products, Aerospace Federal Credit Union needed a new brochure that matched the existing system but had a fresh new look for youth. In addition to the brochure, front-end web design, illustration, web ads, blog content and online youth webinars were created to complete the system.

Posters and direct mail were used to advertise the new financial promotions through Aerospace Federal Credit Union. Designs were created to match existing branding with an updated look and a personalized feel.

Valley Revolution '09 brochure informed potential sponsors and advertisers about the upcoming event. The design conveyed the edgy feel of the sponsors Valley Revolution '09 hoped to attract. The brochure also set the tone for the entire event identity. Additional pieces that were designed from this identity include: shirts, signage, posters, postcards and merchandise.

The Mission:Reseda program empowers organizations to change their community through cleanup and community building. The book was designed as a handbook to explain the program's mission and method. Accompanying design pieces include posters, postcards and flyers.

This annual competition’s 2005 theme was to challenge architectural students to redevelop an abandoned air field into a public park. The poster was to be used across the nation to inspire and inform.

The Cut-A-Thon fund raiser helped S.O.S. of Malibu, a homeless service raise money to help the hurting and poor of the Malibu beach community and surrounding areas. Posters and postcards were developed to appeal to the local beach community. Banners were additionally used to help promote the event. Street banners and signage were also developed for the project.