A multi-use project in Frisco Texas needed to incorporate the civic, retail and residential components into its logo. It was also important to show a distinct Texan flavor, with a refined and modern twist.

Early studies looked to incorporate different elements out of the past with references to textiles, metal work and the town's agrarian history.

The mixed-use project needed a logo that spoke the brand language of past and future and that worked for the civic, residential, office and retail components.

The logo was designed with an artists @ mark that could be used in a variety of situations, such as “The Lofts” @ Sunnyvale, etc. It’s a diverse, flexible yet personable logo that will wear well and become part of the community’s heritage.

Primary studies looked to be versatile while keeping the artistic and modern feeling of the project.These concepts show the the logo while under branding development; should Sunnyvale Town Center be modern or classical?

A well known and well loved mall in Bellevue Washington needed a logo redesign that held tightly to its hard earned reputation but that was modern enough to appeal to more sophisticated audiences. It embodied the new brand, Urban Garden, in its sleek leaf shape that was contemporary yet timeless.

Early concepts relied heavily on the square concept as the well-known mall wanted to make sure they didn't depart from their well earned reputation.

The logo was designed for Hope Chapel of the Valley, a church reaching out to a young and artistic community. The small letters inside the dark square represent hope in dark circumstances. The logo was also translated into signage and youth ministry logos.

The Hope Chapel logo was extended to sub-brands for each child group ministry. Colorful and youthful, the logos feel like a family and relate back to the preliminary logo.

This logo is a personification of this lively, historically rich town center, before it was renamed SunnyVale Town Center. The logo is youthful and reflects the many cultures and people of Sunnyvale.

El Centro concepts played heavily on a mix of modern and traditional elements, as well as a blending of cultures.