More than a logo, branding is about creating a unique "voice" and when done properly is applied to every aspect of a company; from the way the receptionist answers the phone to parking signs.

The Failaka competition was a rebranding challenge for the entire island of Failaka, off the coast of Kuwait. The exercise was thorough- from researching the target audience, creating a new history for the island, creating architectural and environmental intentions to graphic systems that applied to the island’s own line of charter jets to water bottles.

Working with an internationally based team of architects and designers, I contributed print design and assisted with branding and merchandise design.

Sunnyvale, located in the Silicon Valley, is a town with a rich past and a bright future. When redeveloping the town center for civic, retail, office and residential use, Sunnyvale needed to define who it was. The history was researched, as well as technology of the future.

It was decided that Sunnyvale is a place for the future but it is proud to incorporate its past. This hybrid brand was then studied through architectural, signage and environmental graphic applications.

Once the brand itself had been explored, the next step was to apply the design ideas to the physical location through districting.

The large multi-use project was broken into smaller portions and given distinct identities that related back to the primary brand, making the entire project interesting and memorable.

The Bellevue Square mall had a hard earned reputation, but it was ready for a facelift. It had a loyal customer following yet it needed to compete with online shopping and high-end retail centers near by. The management used words like “authentic,” “sophisticated,” and “contemporary” to describe who it wanted to become.

Paying tribute to it’s Pacific Northwest location, woody mountain ranges, and urban city environment, the new brand was called Urban Garden. Design included logo design, research and branding and signage.